
Real Assets Africa
CASABLANCA OUTLET VILLAGE
Our team

REAL ASSETS AFRICA​
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RAA was formed in 2019 to develop Africa’s first sustainable outlet village.
The three partners – Trendy Fashion, Scoop Architects and Freeport have deep experience in the retail and real estate trade.
Despite the frustrations of Covid, they are now excited that their vision will soon be realised.
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The outlet will be managed by Freeport – who opened one of the first European outlets in 1994. In 2019 The Village, Lyon, a joint venture between Freeport and Cie de Phalsbourg won the prestigious Mapic Outlet award. Other Freeport centres have been shortlisted too. In all, Freeport has developed and managed more than 20 centres across the globe and brings its meticulous management standards and global brand relationships to Morocco for the first time.
CONTACT OUR TEAM
Valerie Voisembert
vv@freeportretail.com
+44 (0)7367797575
+33 (0)622962591
Abderrahim Labyed
a.labyed@realassetsafrica.com
+32 (0)477570962
Iestyn Roberts
ir@freeportretail.com
+44 (0)7768034741
Freeport Retail
7 Bell Yard
London WC2A 2JR
+44 (0)2036420914
A GROUP OF EXPERTS​
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We are experts in our own fields, who believe the African retail market is ready for modern outlet shopping.
Our deep experience of core retail disciplines has convinced us that, as in Europe, African customers will enjoy shopping and spending free time in a high quality, leisure environment accessible to everyone.
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RAA has been set up to bring that dream to reality.
We are currently excited about the opportunities in Morocco and in time will be looking at other markets.

Abderrahim
Labyed
CEO RAA
CEO of Trendy Outlet and founder Maison Lab.
Specialized in stock management and purchasing.
"A unique retail outlet experience in a full price environment. "(FR/EN)

Luc
Vanroye
Chief Infrastructure
Driving force connecting building experts and expertise. Experience with local collaboration and international know-how. (FR/EN)

Iestyn
Roberts
Chief executive
Driving force connecting building experts and expertise. Experience with local collaboration and international know-how. (FR/EN)

Scooparchitecten
SCOOP Architects is a Belgian team of passionate architects and interior designers.

Freeport retail
Freeport is an investor, asset manager and operator of Outlet centres.

Trendy Fashion Outlets
For the past 20 years, Trendy Fashion Outlet has been an important player in the world of outlet fashion.
